Performance partnerships, powered by paid media.

Upright Media is a paid-acquisition partner. We run managed search, social, and programmatic campaigns that drive qualified, intent-matched traffic to dedicated landing pages — optimized to your conversion and CPA targets.

The model

Built for performance, paid on outcomes.

We're not a blog or a newsletter. We buy media. Volume comes from campaigns we run and optimize against your goals, not from organic audience we hope shows up.

01

Managed paid media

Hands-on campaign management across paid search, paid social, and programmatic. We front the media spend and optimize to your defined CPA.

02

Intent-matched traffic

Tightly targeted campaigns and dedicated landing pages mean the traffic we send already wants what you offer. Higher conversion, lower waste.

03

Clean tracking

Proper conversion tracking and attribution from click to conversion, built to survive a privacy-first measurement world. You see what's real.

04

CPA-aligned

You define the conversion and the target cost. We carry the media risk and optimize to hit it. Our incentive is your performance.

How it works

From offer to optimized conversions.

A straight line from your offer to qualified volume, with the measurement to prove every conversion is real.

Define the target.

You bring the offer, the conversion event, and the CPA you'll pay. We pressure-test it for fit before a dollar moves.

Build the path.

Dedicated landing pages on our own domains, mapped to high-intent campaigns across paid search, social, and programmatic. (We can run on your pages instead when you prefer.)

Wire the measurement.

Server-side event capture, hashed first-party matching, and offline conversion import feed real outcomes back into platform bidding, so optimization compounds on conversions that actually closed, not just clicks.

Optimize to outcome.

We carry the media risk and optimize relentlessly to your CPA. You pay on performance, not promises.

Where we focus

Specialists, not generalists.

Affiliate volume that converts comes from focus. We go deep where we have real operating history, and expand selectively into categories with the same DNA: a measurable conversion event and performance economics that work.

SaaS & B2B

SaaS & B2B lead-gen

Free-trial signups, demo requests, and qualified leads. Built on years scaling paid acquisition for high-growth software at eight-figure annual budgets.

Home services

Home services

High-intent local and national lead generation, form fills and inbound calls, in categories where speed-to-lead and call quality decide the economics.

Selectively expanding into financial services, insurance, education, and other performance-driven categories where the conversion is measurable and the math holds.

Conversion types: lead-gen, free-trial and account signups, calls, and e-commerce sales.

How we partner

Compliant by default. A partner you can trust.

Affiliate managers have been burned by partners who cut corners. We're the opposite, the kind of partner that makes your program cleaner, not riskier.

01

Brand terms respected

We do not bid on your trademark or brand terms without explicit written permission. Full stop.

02

Real traffic only

No incentivized clicks, no bots, no cookie stuffing, no misleading creative. Every conversion is a genuine, intent-matched user.

03

Transparent tracking

Clean attribution from click to conversion. You see the source of every lead, and the data holds up to scrutiny.

04

Disclosure & compliance

FTC-compliant disclosures, and creative that respects your brand guidelines and the platforms' policies.

Track record

A new company, run on a proven playbook.

15+
Years operating performance media across search, social, video, and beyond.
$500M+
In paid media managed across a 15-year career.
$10M/mo
Peak monthly spend run on proprietary acquisition platforms.

Figures reflect career track record, not Upright Media engagements.

FAQ

The questions partners actually ask.

How do you get paid?

On performance. You define the conversion and the CPA; we optimize to hit it. Most often we front the media spend and carry the risk, though we can run client-funded programs when that's the better fit.

What channels do you run?

Paid search, paid social, and programmatic, with dedicated landing pages. Channel mix is built around where your buyers actually convert.

How do you track conversions?

Server-side event capture, hashed first-party matching, and offline conversion import, the same measurement infrastructure that lets us optimize to conversions that genuinely closed, not just last-click events.

What about brand and compliance?

We never bid on brand terms without written permission, we run real traffic only, and our creative respects your brand and platform policies. We aim to be the cleanest partner in your program.

What verticals do you work in?

Core depth in SaaS / B2B lead-gen and home services, expanding selectively into adjacent performance-driven categories with measurable conversions.

Are you a new company?

The company is new; the operating experience behind it is not. 15+ years and $500M+ in managed paid media across the team's careers. (Career track record, not Upright Media engagements.)

Have a program that pays on performance? Let's talk.

Tell us about your offer, your conversion event, and your target CPA. If it pays on performance, we can probably drive it.

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